How these edtech startups are encouraging parental engagement


NEW DELHI: Clay P. Bedford, once famously said, “You can teach a student a lesson for a day; but if you can teach him to learn by creating curiosity, he will continue the learning process as long as he lives.” Education and learning are the cornerstones for a student’s future, and for the development of a nation. Having said that, education today is witnessing a phenomenal transformation in the format and objectives of teaching, as well as the modes of learning. One of the primary reasons that brought about this tectonic shift was the foray of startups into this landscape.
Known to solve existing bottlenecks and pave the way for the future through innovation, these startups are poised to redefine the sector. With technology at their core, edtech startups in India are democratizing education and enhancing its outreach at competitive prices. Further, with their immersive and inclusive models they encourage the students and their parents to actively aid the learning curve. These EdTech startups cover a wide array of curricula that could be related to the subjects taught at school or other courses that lead to the holistic development of the learner.
Athena Education is an edtech startup looking to make the educational journey smoother for students and their parents. Established by Poshak Agrawal and Rahul Subramaniam, graduates from the elite Princeton University, the startups’ objectives include improving students’ performance and making them future leaders through growth and development.
Poshak Agrawal, co-founder Athena, said”At Athena, a tech-enabled education consultancy, we have modeled our holistic Personal Mentorship Program after the Ivy Leagues to enable holistic growth, push scholars to become the best versions of themselves, and help them get into the most elite universities in the world. All of this happens through the involvement of parents — their support and guidance. We invite parents to several webinars on college requirements, use their inputs to understand their child’ brand, meet with them month-on-month, finalize college lists with their inputs. Finally, we always tell students that their parents are their biggest cheerleaders.”
Similarly, InstaPreps by 7classes is a platform where confidence issues of children are diagnosed and rectified. This is done by means of a simple five-minute test of STEM subjects which children have most apprehension about. The test results are instantly available in a fun and innovative manner which allows parents to like to share and comment on their child’s progress and share with peers on encouraging performance in less than a second, making it very easy to be involved instantly while allowing the child to continue on his confidence journey. This subtle feature of allowing the parents to be involved while the child is learning and growing is a great hit and adds stars to the parental child relationship.
The platform also has confidence coaches available 24*7 for all doubts and exam anxiety and has received over 10k+ queries within 2 months of its roll out. These confidence coaches have also been helping parents too with counseling and interactive sessions, webinars, etc. with an aim to help to ease out stress during the educational journey of the child.
Anup Raaj, Cofounder, 7Classes said, ‘’These are just a few features of how the platform of InstaPreps with over 80k+ users is encouraging parental involvement in their child’s holistic development. Additionally, 7classes ensures that parents have positive discussions with their kids by organising quarterly open events and high tea where parents talk about the education system, challenges in parenting, career counseling sessions with industry experts and what we can build for the upcoming generations. The positive attendance rate of over 80% of parents in these sessions encourage us to organize such sessions with industry experts. Many senior corporate leaders appreciate this part of our innovative model of education.’’
This model of involved parenting is also evident where parents happily refer the platform to their peers and are ranked among the top 60% of referrals. Edtech startups like these have unique inclusive models that ensure learning in all its forms, and deepen children and parental engagement.





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