Shamshera's slow box office opening has trade circles worried


The first day first show response to Ranbir Kapoor’s Shamshera has been underwhelming, with the film opening to just about 15 to 20 percent occupancy. Trade anaylst Komal Nahata declared, “It is a flop. It has taken a bad opening and the reports are going to be equally bad. It has no chance at the box office.”

Nahata added, “The first day opening will be about 9 to 10 crore maximum, not more than that. Bollywood will have to learn to make films for today’s audience. The stories have to be real and believable.”

With Shamshera, Ranbir returns to the movies after four years and the opening of the film has disappointed the trade. Analyst Atul Mohan said, “Considering Ranbir was coming after four years, the opening of the film is a few notches above 10 per cent and there are places where the shows of the film have got cancelled. The film has failed to deliver what we saw in the trailer in terms of scale and grandeur. And the reviews are also not supporting the prospects of the film.”

But film producer and trade analyst Girish Johar is quite hopeful for Shamshera’s eventual outcome. He said, “With a wide release across the country, the film has opened to a 15-20 percent start, in early shows. It’s below par as of now and is expected to pick up over the late shows and weekend. The word-of-mouth and reviews along with the feedback will be driving this film at the box office. Early trends are mixed, as of now and I hope it does cover up over the later part of the day and the weekend.”

Taran Adarsh who has called Shamshera unbearable on social media, said this should be a wake up call for the film industry. He added, “The opening is very poor. It is a big setback for the industry, which is reeling under severe depression because of failures of so many films. The non opening of such a big film has sent shockwaves. The day one collection for Shamshera looks to be less than 10 crores.”

Adarsh further said, “The industry should know that content is king, and that’s true for all seasons. In this case the content was outdated and in the age of OTT you have crows flying around in the visuals of Shamshera and it doesn’t sit well. Even though Ranbir is good in the film, the performance does not really matter when the content is so bad.”

He concluded by pointing towards the South films again and added, “It is a wake-up call for the entire film industry. You have seen RRR and KGF, so you should realise what the audience wants.”



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